Technology IP Evaluation And Market Intelligence:

For a Fortune 200 technology firm, nLake performed competitive market assessments and marketing and technical feasibility analyses to determine commercialization and funding strategies for intellectual property (IP) portfolio. Identified and researched over 15 end-use applications and markets through the analysis of competing products, technical journals, and prior art (patents). Met with over 50 industrial and surgical equipment researchers, physicians, and pharmaceutical product managers (i.e., brachytherapy, cardiac surgery, radiology, and catheter device design, food and medical sterilization, NDT/NDE, test systems, and RF MEMS experts) to understand competitive offerings and categorize and rank the opportunities and markets. Prepared detailed report of findings and delivered presentation to CEO and executive officers that incorporated a "dashboard" to highlight key players, opportunities, approaches of entry to the markets (e.g., joint venture, acquisition, greenfield, co-development), value of further investment in each technology, window(s) of opportunity/current competitive advantage, and next steps roadmap.

Competitive Assessment And Intelligence Gathering:

nLake performed competitive assessment and analysis of university and corporate technology transfer best practices. Developed survey and interviewed more than 70 university technology transfer directors, 15 corporate technology in-licensing managers, and 14 University of Wisconsin staff to determine areas of excellence. Analyzed survey data to determine opportunities for the creation of a for-profit tech transfer business service offered by University of Wisconsin to other universities. Created pricing model to determine which services could be profitably offered.

Sales & Marketing Planning:

nLake educated management at a nanotechnology materials design company interested in supplying the competitive automotive racing market. Used past personal knowledge, involvement, and contacts in automotive racing markets to perform in-depth breakdown of the numerous race-sanctioning bodies, racing types, barriers to entry, and costs of entry. Delivered to client a marketing program and implementation roadmap to best utilize the firm's limited budget and niche interest

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nLake Partner founds new Business! Dan Gilchrist, a founding partner, recently started a commercial and industrial laser-based manufacturing company focusing on small-run production. Please check back for updates on Dan's venture.